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Second Thoughts on Online Giving

Online donations accounted for under 7% of all giving in 2014. That’s right, under 7%. This, despite all the hoopla surrounding peer-to-peer, crowd raising, mobile-optimized payment forms, and more. Should we stop worrying so much about online giving? Even though that 7% looks awfully easy to ignore, it would be a big mistake to ignore […]

3 Ways to Transform Nonprofit Staff Into Social Media Ambassadors

You want your staff to be as excited about your mission as you are. You know your nonprofit will benefit from having motivated employees that talk about your organization and share the vision. So, how do you get them talking, sharing and building your nonprofit online and beyond? Here are a few simple ways to […]

Best Practices: Stop Sending PDF Email Newsletters!

Every now and again a request will come in over the wire for us to write a “Best Practice” article or white paper, to help explain to decision-makers what the current state of the art is in technology for nonprofits. I thought I’d start sharing some of these pieces here on the Sage70 blog. Today’s […]

Using BuzzSumo Makes Me Look Smart, Helps Me Find Smart People

BuzzSumo lets you do two big things quickly and well. Find out what’s popular and who is important and relevant on any topic. You can search with BuzzSumo to find out what are the most popular posts for any given keyword or even for a domain name, across the major social networks. Figure out which […]

Forget CRM, Think Community!

Hear me out. CRM is a strategy for reaching our donors, evaluating their interest in and capacity for giving, and then moving them through a funnel to convert them into donors. Since we can track their interactions, we can also measure how effective different types of outreach are in pushing people through that funnel. CRM […]

The No-Nonsense Guide to ROI in Social Media

Stop what you’re doing. Set aside 10 decent minutes. Then read this link. You’ll come out the other understanding ROI, funnels, conversions, and how to use social media. Honest. It’s that good. The No-Nonsense Guide to ROI in Social Media.

Maximizing Your Fundraising Funnel

You work hard to bring potential donors to your website and expose them to your work. You tell good stories and make a strong case for why money donated to your organization can help solve major problems facing society. Don’t let a leaky conversion funnel get in the way of collecting those important donations. Check […]

Paid Search Marketing Primer

Many nonprofits and small businesses ignore paid search marketing, because it feels too complicated, too overwhelming, and in the case of non-profits, it may seem odd to advertise for donations. But paid search can be highly targeted and very effective. Here’ are 44 resources, courtesy of Kissmetrics to help you get started. Learn Paid Search Marketing […]

Think Communication, Not Data

Need help making your annual reports more than just a data dump? Check out this piece, with advice and resources for making infographics and turning data into communication. New and Improved Annual Reports: From Two–Pagers and Postcards to Videos and Infographics.

Marketing Technology Landscape Supergraphic 2014

This amazing and super-big infographic is perfect for discovering new companies and services. Whether you’re looking for help with content marketing, CRM, or even gamification, just take a glance at this chart for a rich sampling of companies in the space. Marketing Technology Landscape Supergraphic (2014) | via CustomerThink.

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About us

  • Isaac Shalev President

    Isaac combines technical, product and digital marketing knowledge with a keen sense of how people and organizations relate to technology and change.

  • Brittany Schwartz Associate Consultant

    Brittany leads the Advancement Services practice area, rebuilding fundraising functions from database and process to people and policy.

  • Brad Sugar Associate Consultant

    Brad is an experienced nonprofit leader and major and principal gift fundraiser. He holds an MBA from Kellogg and leads the Cryptocurrency Advising practice at Sage70.

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    Cary, NC
    27513
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