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Paid Search Marketing Primer

Many nonprofits and small businesses ignore paid search marketing, because it feels too complicated, too overwhelming, and in the case of non-profits, it may seem odd to advertise for donations. But paid search can be highly targeted and very effective. Here’ are 44 resources, courtesy of Kissmetrics to help you get started. Learn Paid Search Marketing […]

Do You Know What’s Out There? Tech Tools For Today’s Orgs

From Grantcraft, here’s a wonderful collection of web services and vendors categorized for your collaboration needs. Whether you need a visualization tool, clever data-gathering forms, project management, or something else, this is a great place to start. Harnessing Collaborative Technologies.

Buying New Technology? Don’t Ignore These 3 Rules

Whether you’re just switching over from Constant Contact to Mailchimp, or taking the plunge and implementing a custom Salesforce solution, change is hard. For all the promised benefits of new technology, the success rate for adopting new tools is low, and that’s frightening. What can leaders do to help staff adopt new technologies successfully? Technology […]

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About us

  • Isaac Shalev President

    Isaac combines technical, product and digital marketing knowledge with a keen sense of how people and organizations relate to technology and change.

  • Brittany Schwartz Associate Consultant

    Brittany leads the Advancement Services practice area, rebuilding fundraising functions from database and process to people and policy.

  • Brad Sugar Associate Consultant

    Brad is an experienced nonprofit leader and major and principal gift fundraiser. He holds an MBA from Kellogg and leads the Cryptocurrency Advising practice at Sage70.

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  • 1114 Oldham Forest Xing
    Cary, NC
    27513
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