Isaac ShalevSage70, Inc.
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Month: January 2014

Using BuzzSumo Makes Me Look Smart, Helps Me Find Smart People

BuzzSumo lets you do two big things quickly and well. Find out what’s popular and who is important and relevant on any topic. You can search with BuzzSumo to find out what are the most popular posts for any given keyword or even for a domain name, across the major social networks. Figure out which […]

Forget CRM, Think Community!

Hear me out. CRM is a strategy for reaching our donors, evaluating their interest in and capacity for giving, and then moving them through a funnel to convert them into donors. Since we can track their interactions, we can also measure how effective different types of outreach are in pushing people through that funnel. CRM […]

The No-Nonsense Guide to ROI in Social Media

Stop what you’re doing. Set aside 10 decent minutes. Then read this link. You’ll come out the other understanding ROI, funnels, conversions, and how to use social media. Honest. It’s that good. The No-Nonsense Guide to ROI in Social Media.

Maximizing Your Fundraising Funnel

You work hard to bring potential donors to your website and expose them to your work. You tell good stories and make a strong case for why money donated to your organization can help solve major problems facing society. Don’t let a leaky conversion funnel get in the way of collecting those important donations. Check […]

What’s a Nonprofit Minimal Viable Product?

For Lean startups, testing, iterating and learning have to happen fast. One way to do that is by building a Minimal Viable Product (MVP).  An MVP is the product with the smallest possible set of features that allows a teams to collect the maximum feedback with the least effort. In the beginning, an MVP is […]

Paid Search Marketing Primer

Many nonprofits and small businesses ignore paid search marketing, because it feels too complicated, too overwhelming, and in the case of non-profits, it may seem odd to advertise for donations. But paid search can be highly targeted and very effective. Here’ are 44 resources, courtesy of Kissmetrics to help you get started. Learn Paid Search Marketing […]

Get Feedback Faster With Lean Thinking

In the startup space, Lean means rapid iteration of the Build-Measure-Learn feedback loop, getting out in front of customers quickly, even with a non-scalable product, and validating assumptions and logic models. Here’s a quick take on how to start bringing this thinking to the nonprofit space. The Lean Nonprofit | Machine Intelligence Research Institute.

Crowd-Shouting, A New Way To Be Heard!

You’ve probably heard about crowdfunding and crowdraising platforms like Kickstarter and Crowdrise. Thunderclap is a new tool, but it’s not about raising money, it’s about raising voices. Thunderclap works like this: you create a single message that you’d like your supporters to share via Facebook or Twitter at the exact same time. Your fans can […]

Do You Know What’s Out There? Tech Tools For Today’s Orgs

From Grantcraft, here’s a wonderful collection of web services and vendors categorized for your collaboration needs. Whether you need a visualization tool, clever data-gathering forms, project management, or something else, this is a great place to start. Harnessing Collaborative Technologies.

Cloud CRM Image

Thinking About A New CRM? Read This First!

The phrase I hear most often from my clients whenever they talk about their business problems and pain points is “but we’re moving to a new CRM soon, so that won’t be a problem anymore.” That’s definitely the promise and the appeal of CRM, and it’s why organizations will spend over $20 billion on them […]

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About us

  • Isaac Shalev President

    Isaac combines technical, product and digital marketing knowledge with a keen sense of how people and organizations relate to technology and change.

  • Brittany Schwartz Associate Consultant

    Brittany leads the Advancement Services practice area, rebuilding fundraising functions from database and process to people and policy.

  • Brad Sugar Associate Consultant

    Brad is an experienced nonprofit leader and major and principal gift fundraiser. He holds an MBA from Kellogg and leads the Cryptocurrency Advising practice at Sage70.

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